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To Advertise or Not To Advertise: That Is The Question


To advertise or not to advertise your listings in your real estate blog¦that is the question.

for sale sign To advertise or not to advertise your listings in your real estate blog¦that is the question. Many real estate bloggers tell you not to advertise your listings in your blog. Why? The purpose of a blog is to build relationships, not to sell. This may be true for your community blogger talking about community events or your political blogger ranting and raving about current events, but not for your real estate blog. The keyword being real estate! 

Who visits real estate blogs? 

Visitors who enjoy a particular community or political blogger will most likely visit that blog on an ongoing basis¦probably until they get pissed off at something the blogger has to say. On the other hand, real estate blog visitors are transactional visitors. They only really care what you have to say while they are buying or selling a house. They may visit for a few months and then are gone. And what they really want to do is look at homes for sale! 

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Posted on May 12, 2008 10:43:59 by ruthann.macklin
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Whats In A Name


Whats in a name? EVERYTHING when it comes to the domain name for your real estate blog!

Whats in a Name?

 

Whats in a name? EVERYTHING when it comes to the domain name for your blog! Actually, it is only EVERYTHING IF you want your blog to make you money¦and of course that is the point, isnt it? Your blog domain, title and site description need to be keyword rich in order to please the ˜Internet Gods¦search engines. Blogs can be search engine magnets, but only if they are keyword rich. You may be asking yourself, what constitutes keyword rich? Generally speaking, your best keywords are your farm area plus the words ˜real estate. Example: Virginia Beach real estate, Orange County real estate or Tampa Real Estate.

You can research the best keywords at KeywordDiscovery.com. The site says there is a $49.95 subscription fee, but click on the Free Trial button (center page, near the top). My free trial has lasted 3 weeks now. If I am your real estate virtual assistant, I have probably already done this for you. Or contact me and I am glad to research this for you, 757-271-6047 or info@myreassistant.com.

You may want to consider having a keyword rich domain name and having a secondary url, pointed to your keyword rich domain for marketing purposes. I mentioned in my last post that I have a new blog ˜under construction with RssPieces.com. My keyword rich domain will be RealEstateVirtualAssistant.net, but I will be using VAGrapevine.com in my marketing. Have questions? Need help with a new or existing blog? Need a real estate virtual assistant? Let me know. Im here to help.



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Posted on May 10, 2008 10:40:43 by ruthann.macklin
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Is Your House Made Of Bricks? (Why Your Blogging Platform Matters)


One thing I have learned is how important your blogging platform is.

house of bricksBlogging became popular in the real estate community about 3 years ago and we have come a long way. One thing I have learned is how important your blogging platform is.

Just like it mattered to the 3 Little Pigs if their house was made of straw, wood or bricks, it matters to you what blogging platform you are on.  For this example, I have broken down blogging platforms into 3 types: website integrated, free platforms and paid platforms with SEO optimization built in.

1. Website Integrated
Website integrated platforms do not have a separate, keyword rich url of their own, but are internal pages on a website. This blog is a good example. There is a url, www.VAGrapevine.com, but it is merely pointed to an internal page of my website, www.myreassistant.com/blog. Yes, I am guilty as charged and am not doing what I am suggesting you do, but as you will see, I am remedying the situation.

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Posted on May 08, 2008 10:38:57 by ruthann.macklin
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Marketing A New Real Estate Blog


When marketing a new real estate blog, one of the first things you want to do to register it on Blog Directories.

When marketing a new real estate blog, one of the first things you want to do to register it on Blog Directories. Whe your website was new, you registered it on Google, Yahoo, and other search engines. Registering on Blog Directories does the same thing for your real estate blog. It is how people find your blog and can read your latest post.

rsshuggerRssHugger.com is one of the neatest and easiest to use directories around. You can actually see how many peole have visited your blog. I registered my husband’s blog, AllVirginiaBeachRealEstate.com, a few weeks ago and it was fun to go back there today and see that his blog is in the Top 100.

I have just registered this blog and would like to go back in a couple of weeks and see that I am in the Top 100. Please visit RssHugger.com and help me out.

Are you one of those real estate professionals who knows they need a blog, but don’t have the time nor the inclination to learn what it is all about, set one up, market it and then post to it on a regular basis. As your real estate virtual assistant, I can do this for you. Visit my website to learn more, or give me a call at 757-271-6047. I am glad to help!



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Posted on April 25, 2008 00:17:44 by ruthann.macklin
Posted in Marketing, Blogging
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500 Real Estate Blogs To Watch


500 real estate Blogs to watch.

I feel like the plumber with the leaky faucet. I write blogs for a number of real estate agents and never seem to find the time to write my own. You’ll notice my last post was August sometime. Well…that is changing! I was motivted by the fact that 2 of the blogs I write have made it to the Pittsburg Home Daily’s 500 Real Estate Blogs To Watch list. Blog’s on the list I write are Knox County Ohio Blog and Okemo Mountain Real Estate.

So, I decided what I do for other people, I will do for myself. This is my first of many regular posts to come. I’ll enjoy sharing with you on a more regular basis.

Are you a real estate agent and want to get on the blogging bandwagon, but don’t have the time? blogging is just the kind of task a Virtual Assistant can do for you! Visit my website and drop me an email. I can help!



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Posted on October 11, 2006 12:14:14 by ruthann.macklin
Posted in Services, Blogging

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